REDKEN Own It Awards

Key Highlights: Creating a magnificent show with individualised segments with a lead time of just 2 weeks!

 

Scope of Work:

  • Creative concept and theme
  • Booking and managements of specialist performers (trick bikes and Parkour performers)
  • Event script
  • Booking and managing MC
  • Booking and managing choreographer
  • All show production elements and logistics
  • Show calling
  • Graphics concepts
  • Music selection
  • Managing suppliers (technical, dancers, graphics)
  • Coordinating show logistics
  • Event programme structure and execution
  • Entertainment

2 WEEKS PRE-PRODUCTION

INTERNATIONAL STYLIST

30 LOCAL STYLISTS

CUSTOM MUSIC, DANCE, COSTUMES AND GRAPHICS FOR TOP 10 FINALISTS

Task

Showcase the Redken Own It Awards finalists’ work in a unique way; create a platform for an international stylist to display current work; and showcase Redken stylists’ abilities.

  • Strategy

    Two weeks pre-production, international stylist, thirty local stylists

  • Design

    Custom music, dance, costumes and graphics for top 10 finalists

  • Client

    Redken via Event Therapy

  • Style of Event

    Hair Show

  • Creative Concept

    ‘New York on the Streets of Jozi’

  • Venue

    Melrose Arch

  • Guests

    450

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