REDKEN OWN IT AWARDS

PROJECT GOAL: Showcase the Redken Own It Awards finalists’ work in a unique way; create a platform for an international stylist to display current work; and showcase Redken stylists’ abilities.


CREATIVE CONCEPT: New York on the Streets of Jozi’

Client: Redken via Event Therapy

Venue: The Venue, Melrose Arch

Guests: 450

Style of event: Hair show

 

Key Highlights:

Creating a magnificent show with individualised segments with a lead time of just 2 weeks!

 

2 WEEKS PRE-PRODUCTION

450 GUESTS

INTERNATIONAL STYLIST

30 LOCAL STYLISTS

CUSTOM MUSIC, DANCE, COSTUMES AND GRAPHICS FOR TOP 10 FINALISTS

 

Scope of Work:

 

Creative concept and theme

Booking and managements of specialist performers (trick bikes and Parkour performers)

Event script

Booking and managing MC

Booking and managing choreographer

All show production elements and logistics

Show calling

Graphics concepts

Music selection

Managing suppliers (technical, dancers, graphics)

Coordinating show logistics

Event programme structure and execution

Entertainment

 

The Venue, Melrose Arch
REDKEN
Hair Show
450 Guests