Liberty Staff Innovation Activation

PROJECT GOAL: Gather innovative ideas from staff for a new retirement product
 

CREATIVE CONCEPT:

Using the format of the ‘Whose Line is it Anyway?’ improv show, using a troupe of improv comedians, we staged an interactive show in the atrium of Liberty Corporate. The shows were a resounding success.

 

Each audience member enjoyed caramelised designer popcorn during the performances and received a portable beach chair as a gift to thank them for their contributions. On the day of the event, actors took on the roles of retirees, some of whom had saved for their retirement and some of whom hadn’t.

 

They were placed at strategic points in the building to bring the concept of planning for retirement to life. A vox pops video played on screens over the next few days, showing what retired people need from a retirement annuity and what young people believe they need from an annuity. The video was filmed in and around Jo’burg and showed the needs of a variety of demographics.

 

Client: Liberty

Format: Live show and video

Audience: Liberty staff

 

Scope of work:

Creative concept and execution

Management of technical

Management and direction of video and edit

Booking and management of comedians

Scripting

All gifting and branding

 

Key Highlights:

Making over 600 people laugh in one day and seeing their passion to create a new product that takes care of retired people. Obtaining horses-mouth information from retired people was a real wakeup call.

 

3 SHOWS

1 DAY

200 PAX PER SHOW

 

Atrium - Liberty Corporate
LIBERTY CORPORATE
live audience, liberty life, comey, live show, product launch, atrium, retirement annuity
LIBERTY LIFE