PROJECT GOAL:  Launch the King IV Report and King IV App to national and international delegates



Using the baobab tree as a metaphor for the values embodied by the King IV report, we brought the theme of good corporate governance to life through video, décor, design and messaging. The baobab was so successful as a metaphor and visual symbol for corporate governance that it was incorporated into the IoDSA’s corporate identity.

Once guests had RSVPed positively to the electronic invitation, they could access the event app to register, see speaker profiles, create their own profile, access social media feeds, see the programme and agenda, and chat to other delegates.

The day opened with a magnificent video which included all the ExCo members and artist John Adams. Together they were seen via timelapse, creating a rubbing of a massive baobab tree which now hangs in the foyer of the IoDSA. The day was facilitated by Vusi Thembekwayo, and high-level speakers brought the theme of good corporate governance to life through a series of fascinating and informative presentations.

To keep the energy alive, a flash mob took to the stage after lunch and, to close the day, an international panel discussion gave a global perspective on governance issues, ending with a Q&A. A stylish cocktail party allowed delegates to mingle and network after the conference. Sponsors showcased their services in an exhibition space where snacks, tea and coffee were served, and décor was provided by local beaders who created gorgeous beaded orchids and baobab trees. The event was certified as a green event.

Client: The Institute of Directors in Southern Africa

Venue: The Sandton Convention Centre

Delegates: 1400 national and international


Scope of Work:

Creative concept and theme

All event production elements and logistics

Opening video

Managing all suppliers (technical, décor, venue, catering, event app)

Managing exhibition area, sponsors and exhibitors

Booking and managing MC, Vusi Thembekwayo

Coordinating high-level speakers

Programme structure and execution

All event artwork and design

On-site registration


Employing and liaising with green auditor from EGF (Event Greening Forum)

Managing all green event elements


Key Highlights:

It was a privilege to be part of this historic moment, and to undertake the launch of an unparalleled corporate governance code, not only in traditional format but, for the first time globally, on a mobile platform. Our creative highlights were the opening video featuring artist, John Adams and the IoDSA ExCo, and having this significant event green-certified.




Sandton Convention Centre
Institute of Directors in Southern Africa
King IV, Sandton, IoDSA
1400 national & international delegates

The launch of the King IV Report & App to national and international delegates